Globalizing “El Tri”: Mexican fans in the U.S.A.

Our inaugural meeting of 2012-13 was an exciting affair. It revolved around Javier Pescador’s new work on Mexican fans of “El Tri” in the United States. The uses of wrestling masks, Aztec symbols, churros and other markers of Mexican-ness demonstrate some of the ways in which fans are helping to transform the Mexican national team into a global brand.

The discussion covered many important topics and themes, including youth soccer, commercial and media imperatives, differences between Mexico-based and U.S.-based fan experiences, club vs. national team tensions (in MLS, for example), and the sources and methodology informing this research. Pescador’s Flickr photostream here is worth checking out.

Participants: Alejandro Gonzales, Hikabwa Chipande, Ben Smith, Ed Murphy, and Peter Alegi (all with the author in East Lansing); David Keyes, Corry Cropper, Melissa Forbis, Ana Paula Martinez, Andrew Guest, Sean Jacobs, Chris Bolsmann, and David Kilpatrick (via Skype).

Listen to the audio recording here.

 

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