2012-13 Season Gets Underway: Mexican Fans in the U.S. & the “El Tricolor” Brand

On Wednesday, September 26, at 1pm EDT, historian Juan Javier Pescador (Michigan State University) will participate in a discussion of his paper entitled “Global Fútbol, the Masked Fan and Flat Screen Arenas: Mexican Soccer Communities in the United States and the Genesis of the Tricolor Brand in Global Landscapes, 1970-2012.”

This paper analyzes the profile, evolution and transformation of Mexican soccer communities in the United States in the context of current globalization processes that are redefining national identities, recreational activities, ideals of youth and manhood, and consumer practices among people of Mexican origin or descent in the United States. Focusing on the interactions and connections U.S. Mexican soccer communities have developed with the Mexican national team and with the increasingly dominant Big Time sports global media, this study discusses new ways of producing and framing Mexican nationalist symbols in global arenas with significant and unexpected consequences.

The session, as is our custom, will be physically held in East Lansing, Michigan, and live online via Skype. For a copy of the paper and to participate online please contact Peter Alegi at alegi [at] msu [dot] edu and provide your Skype name.

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One Response to 2012-13 Season Gets Underway: Mexican Fans in the U.S. & the “El Tricolor” Brand

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